100 Words on…Effective Marketing, Babies and Heavy Metal

It can be a real challenge to find a memorable way to demonstrate how well your product works. Especially if if the product is a pretty dry topic, like glass.

So it’s always inspiring to see a great idea executed really well.

And hats off (or horns up) to Canada’s Fenplast who have come up with a sensational demonstration of just how well their sound-proof glass works.  With creative agency Lg2 they’ve absolutely delivered.

Simple, effective and sells the benefits in a smart and memorable way.

Read more here